Rearview Cameras at the 137th Canton Fair

Advanced automotive safety technologies, especially wireless rearview camera systems, saw an unprecedented surge in global interest at the just-completed 137th Canton Fair. With a 17.3% increase over the previous session, the exhibition attracted a record-breaking 288,938 international buyers from 219 countries and regions. This accomplishment demonstrates the rising demand for cutting-edge safety products in the mobility industry on a global scale.

Wireless Rearview Cameras: No Longer Optional, but Essential

Wireless rearview cameras are now required and not optional. With some of the biggest advancements in safety technology this year, wireless rearview cameras were the main attraction at the car shows. These systems are quickly becoming OEM necessities rather than aftermarket innovations. MarketsandMarkets projects that the rearview camera market will grow to a value of USD 12.6 billion globally.

China’s Huizhou VividThriving Co., Ltd. Leads with Cutting-Edge Tech

Tighter safety laws in major auto markets, like the US's FMVSS 111 mandate, which mandates that all new light vehicles have rearview technology, and rising consumer demand for better driver-assist features are driving this growth. Huizhou VividThriving Co., Ltd. of China Takes the Lead with Cutting-Edge Technology Huizhou VividThriving Co., Ltd., a manufacturer that has made a name for itself as a major participant in the global automotive safety electronics supply chain, was one of the most notable exhibitors. For a variety of vehicles, including commercial trucks, trailers, recreational vehicles, and agricultural equipment, the company unveiled a suite of cutting-edge wireless systems with HD video transmission, night vision capabilities, and real-time object detection.

International customers looking for cable-free and energy-efficient solutions were particularly interested in VividThriving's newest model, a 7-inch HD IPS wireless backup system with built-in solar charging. In situations where blind spots are common, the system's ultra-low latency image feedback and support for real-time digital signal processing are essential for safe reversing and parking.

Relevance to the Market Supported by Practical Effects
Rearview cameras are important for reasons other than convenience; statistics support this claim. Rear visibility systems can reduce backover crashes by up to 40%, according to studies from the Insurance Institute for Highway Safety (IIHS), particularly for vulnerable road users like the elderly and children.

Rearview cameras are important for reasons other than convenience; statistics support this claim. Rear visibility systems can reduce backover crashes by up to 40%, according to studies from the Insurance Institute for Highway Safety (IIHS), particularly for vulnerable road users like the elderly and children.

Statistics from around the world support this. According to a 2023 report by the European Transport Safety Council (ETSC), rear-end and backing collisions make up almost 20% of all reported urban traffic accidents in the European Union. These technologies are becoming more and more regarded as necessities rather than extravagances as urban traffic density rises.

Digital Channels Sustain Buyer Momentum Post-Fair

Exhibitors continue to interact with buyers from around the world via online platforms connected to the Canton Fair in addition to on-site procurement. Strong downstream interest is indicated by the fact that more than 46% of exhibitors received post-fair inquiries and sample requests within two weeks of the event's conclusion, according to data from the China Foreign Trade Centre.

Strong on-site orders and multi-quarter export intentions were reported by numerous companies, especially from buyers in Southeast Asia, Latin America, and the Middle East—regions where automotive safety retrofitting is on the rise—as international travel and trade steadily recovered after the pandemic.

Looking Ahead: 138th Canton Fair Poised for Tech Expansion

The automotive industry is anticipated to further increase its focus on driver-assist modules, wireless sensor fusion, and autonomous parking solutions at the 138th Canton Fair, which is already planned for the fall of 2025.

Wireless rearview camera technologies are no longer a supplementary feature; rather, they are central to the automotive industry's safety transformation, as the demand for safer, smarter mobility systems increases on a global scale.